Evoke Creative has been appointed by leading cinema operator and big screen entertainment specialist, Vue, to provide state-of-the-art ticketing machines.
Following a successful trial at the Cribbs Causeway site in Bristol, Evoke is now set to install its kiosks at Vue’s iconic Leicester Square flagship, as part of a £6.6m investment in the landmark West End site.
The visually-striking ticketing kiosks feature 32” touchscreens set in either free-standing or wall mounted units. They allow customers to purchase or collect pre-booked tickets quickly, streamlining the customer journey and allowing them more time to browse the extensive food and beverage offering.
Head of retail at Vue, Paschalis Loucaides, said: “We’re committed to providing our customers with truly immersive big screen entertainment; and that starts from the moment they walk through the door. The redesigned foyer layout creates a slicker, more memorable customer journey. The digital kiosks are a key part of this and allow cinemagoers to spend more time enjoying the overall experience.”
Evoke Creative co-founder and Chief Commercial Officer, Neil Clark added: “We are delighted to be working with Vue to help deliver an engaging experience for its customers. We were commissioned to design and manufacture a bespoke kiosk that aptly utilises reflective surfaces and lighting to create a modern, top-end aesthetic. The feedback we’ve received has been incredibly positive and we’re looking forward to rolling out the kiosks to other sites in Vue’s estate.”
Vue Entertainment (Vue UK & Ireland) is a leader in out-of-home entertainment and the big screen experience.
Vue Entertainment has 85 state of the art cinemas throughout the UK and Ireland, with 813 screens projecting in Sony Digital Cinema 4K for ultra-high definition pictures. Vue offer stadium seating, VIP seats and luxurious recliners alongside a range of content, in addition to highly anticipated blockbusters. With event cinema titles including opera, ballet, musicals, national theatre, live streaming of sporting events and concerts through to hosting Gaming championships and dedicating multiple screens to eGaming arenas Vue is well known for providing the most innovative cinematic experience.
Vue UK and Ireland was founded following the acquisition of the Warner Village Cinemas in 2003 and is part of the leading cinema group Vue International. The group spans ten countries with 211 sites, 1,879 screens, over 8,500 staff and 90m customers where Vue is widely recognised as the most operationally efficient and technically advanced exhibitor in the industry.