Evoke | Travelodge
Award-winning Digital Transformation specialists Evoke Creative have been designing and manufacturing touchscreen interactive self-service kiosks and digital signage for over 15 years.
kiosk, kiosks, bespoke design, interactive digital signage, kiosk manufacture, kiosk design, kiosk software, delivering, extraordinary, design, bromborough, liverpool, wirral, UK
17448
portfolio_page-template-default,single,single-portfolio_page,postid-17448,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Travelodgical Check In


Though early-adopters of self-service kiosk technology – which allows customers to check in and out without assistance from a member of staff – leading hotel chain Travelodge found their previous solution didn't work the way they needed it to. Working in collaboration with Travelodge, we created new hardware and software that combined both the highest standards of design with user-friendliness.

We immersed ourselves in the Travelodge brand, looking at everything from the visitor experience to the pressure points in the day-to-day working lives of staff, to develop three concepts for hardware. We tested these with our bespoke software program in a live environment and assessed the quality of user experience. The decision makers at Travelodge were already sold on how kiosk technology could help enhance the customer experience, so we enjoyed working with the team to develop their new solutions.

ENHANCING THE CUSTOMER EXPERIENCE

MAKE IT EASY FOR GUESTS TO CHECK IN

 Travelodge needed a solution to make it easy for guests to check in themselves at any time of day, with the option of adding additional upgrades, such as late check-outs or breakfasts. Both the hardware and software needed to blend seamlessly with current branding and it was a design requirement that the hardware would feel, quite literally, like part of the furniture

Over a period of just 7 weeks, we designed and installed a bespoke kiosk with a user-friendly software interface that met Travelodge’s specifications exactly.

In our experience firms introduce self-service kiosks because they want to enhance customer experience, free up staff to handle tasks which can’t be automated and improve sales too. There’s often a perception that kiosk technology is here to replace humans, but we believe the two need to work in harmony for the right results to be achieved. If the staff aren’t on board, firms won’t get the most out of this sort of technology. We also helped Travelodge with change management, by making how-to videos and guides for staff to ensure they were totally comfortable with operating the machines.

FREE UP STAFF AND IMPROVE SALES

IN KEEPING WITH THE BRAND’S STYLE ETHOS

The final design is highly intuitive, with a large touchscreen, carefully placed card reader and discrete room key dispenser, with spaces for guests to rest luggage and documents while they checked in. The user interface is easy to use and understand, providing a positive customer experience.

Introducing kiosk technology doesn’t require a wholesale transformation of the technology a business uses. We designed the hardware and software to link with Travelodge’s existing legacy CRM and software systems, which also helped to keep costs down.

The Travelodge kiosks were conceived, developed and installed in record time prior to Christmas 2015 at high profile sites in London’s Covent Garden and have since been installed all over the country, taking a centre stage at the brand’s new “Plus” sites in key locations.