Signage, in today’s world, has become digital. Of course, certain billboards, signposts and posters remain, but the majority of our signage on the high street has become digital. The advantages of this digital signage are innumerable: with flexible, adaptable signage, shops and businesses are able to move with the changing face of retail and bring their brick-and-mortar buildings into the future. But where is this digital signage going?
The future of digital signage is ever-changing, and moves as technology – and our uses for it – changes and adapts. Here at Evoke, we’re always looking to the future to ensure we stay on top of the latest movements in digital signage and technology solutions. As we look back on a year of innovative digital solutions, at the brink of a new decade, we explore the potential and future ahead of digital signage.
A newer, key focus for many digital signage deployers is increased customisation and personalisation, which is a feature becoming possible through improved analytics. With artificial intelligence-based features, historical customer data can now be analysed in order to deliver effective and targeted personalised content. We predict that analytics will continue to improve in the future, with the increasing reliance upon AI, which will affect the products and information shown on digital signage.
As above, digital signage is increasingly reliant on AI to help with the execution of functions and tasks. Given this reliance, it makes sense to predict an increasing allowance of autonomy on the part of the artificial intelligence involved, allowing the tech to effectively make decisions on targeting customers. Using the improved analytics mentioned above, it seems that AI will be able to analyse the appropriate actions of any given moment based on the information it receives.
Given the ubiquity of digital signage, it’s only a matter of time before these signs begin to be used for security purposes. Imagine a location like London’s Piccadilly Circus, which went completely digital in 2011: to quickly and easily broadcast a weather warning or threat to national security would require clear, bold and easily-digestible messaging, along with an alert of some kind. Using digital signage is both a practical and easily-amended form of communicating with the public.
Worried that consumers won’t look up from their phones for long enough to notice the giant digital billboard? Simple – follow the example of innovative market leaders in digital signage, and deploy mobile integration, allowing people to integrate with the information and data displayed on the digital signage.
As we’ve seen across the board in 2019, digital signage has found more and more applications in various sectors of the economy. No matter the industry, digital signage or digital solutions have found their way into it somewhere; automating and refining as they go. Here at Evoke, we anticipate to see more and more widespread usage of digital solutions – many of which will be as innovative as the first self-service kiosk. Watch this space…
Though we can’t say for sure what the future of digital signage will look like – we can say that here at Evoke, we plan to be a big part of it.
If you would like to talk to Evoke Creative about the possibilities that digital signage has for your organisation, please get in touch with us today to find out how we can find or create you a bespoke digital signage solution.